We were recently asked by the office of, Canada’s Building Trades Unions, to suggest some suitable candidates for a national advertising campaign they were launching, and we had the ideal members for the Job!
Longtime Member and Master Painter, Fidel Kunz, and equally accomplished Lather Master, Jim Ewing, graciously agreed to participate in a commercial being put together by the Canadian Building Trades, extolling the rewards that come with mentoring and training apprentices.
Both Fidel and Jim, are recognized as highly respected tradesmen in their respective crafts, with an innate quality that also allows them to be successful mentors. Many of our current Painters and Lathers, owe their success as tradespeople, to their time working directly under Fidel and Jim’s tutelage. It takes a special individual with the right amount of patience and understanding to teach apprentices in a field where “time is money”and still be able to get the job done efficiently and profitably. Fidel and Jim are two such individuals.
However, there was an interesting twist that would be woven into the commercial that neither man was aware of until the actual filming was under way. Unbeknown to either Jim or Fidel, was the fact that we had recruited two members of DC 38, that had actually been mentored by these men, to surprise them with their own stories as Jim and Fidel’s mentees.
Troy Halverson, owner of Done Right Painting, and Kevin Weston, who recently was elected as Local 163’s new Lather Representative, were both on hand to surprise their mentors, and surprised they were!
To hear both Troy and Kevin speak to their gratitude for the kindness and compassion shown by their mentors was incredibly touching and genuinely heartfelt. The spontaneity and genuine emotion shown by all four individuals in the moment was exactly what the producers were looking for and something we are certain will come through in the final product.
The new commercial will be unveiled at the upcoming Canadian Building Trades Conference being held in Ottawa, May 14 – 17, and will go Canada wide shortly thereafter. With the input from these Master Craftsmen, we are certain it will be a huge success. Keep an eye on this site in the coming weeks as we will post the commercial, once it has been made available to us.[/vc_column_text][/vc_column][/vc_row][vc_row type=”in_container” scene_position=”center” text_color=”dark” text_align=”left” overlay_strength=”0.3″][vc_column column_padding=”no-extra-padding” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ width=”1/1″]